Top 5 Client Relationship Management Strategies

Saying relationships are the heart of business success and actually prioritizing relationships are two totally different things. The latter takes a lot of hard work over a lengthy period of time, but there’s no better time to start than now. Here are seven client relationship management strategies to consider.

1. Respect the Client’s Time

Time is the most precious and finite resource we and our clients have. If you want to build healthier relationships, we have to respect their time. Here are a couple of ideas to help we do that:

  • Don’t just tell a client to drop by if they want to meet with you. You’ll inevitably be in the middle of something and have to make them wait. Open yourself up to clients and allow them to schedule appointments with you. There are free tools that can automate this process.
  • Small talk is definitely part of building relationships, but recognize when it’s time to talk shop. Don’t waste a client’s time. Get straight to business and we’ll be seen as respectful and self-aware.

This might seem like a really small thing, but it sets the tone for the rest of the relationship. When you extend respect, you’re telling your client that they matter to you — it doesn’t get much better than that.

2. Get Face to Face

When things go wrong and the client knows, call. Email does not always translate circumstances or feelings well as there is no voice inflexion and a client usually places more value on a phone call,” entrepreneur Marshall Zierkel suggest.

While Zierkel is right — a phone call is better than an email — there’s something that’s even better than a phone call: meeting in person. If at all possible, you should get face to face with clients — when things go right, wrong, or are otherwise indifferent. The more you’re able to be face to face with a client, the stronger our bond will grow.

3. UNDER Promise and Over Deliver

It’s a cliché saying, but it can’t be stressed enough: under promise and over deliver. If we make this a habit, we’ll rarely put yourself in a situation where we’ll let a client down. Instead, we’ll dramatically increase your chances of looking good — even when we’ll exceed our expectations.

4. Build Credibility Over Time

It takes time to build credibility, so stop trying to make it happen overnight. So what if a client doesn’t fully trust you the first or second time you meet? You haven’t done anything to make him trust you!

Remember that trust takes years to build and can be destroyed in a matter of minutes. Be consistent and methodical in how you deal with your clients. Focus on slowly building credibility with each and everything you do and say. With this sort of conscious precision, you’ll eventually wake up and realize that you have healthy client relationships that are defined by trust.

5. Be Transparent and Human

Stop trying to be such a polished version of yourself in front of customers. In an effort to clean yourself up, you’re actually cheapening our image and transforming yourself into someone you aren’t. They don’t want some ideal image of us. They want the real deal.

Mistakes are going to happen and it’s much better to be open about them. This proves that you’re human and, while they may be frustrated at the moment, it ultimately puts them at ease.

It takes time to build credibility, so stop trying to make it happen overnight. So what if a client doesn’t fully trust you the first or second time you meet? You haven’t done anything to make him trust you!

Remember that trust takes years to build and can be destroyed in a matter of minutes. Be consistent and methodical in how you deal with your clients. Focus on slowly building credibility with each and every thing you do and say. With this sort of conscious precision, you’ll eventually wake up and realize that you have healthy client relationships that are defined by trust.

Image Source – Google Image

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