1. Catalogue Sales
Many people like buying from catalogues. You should send customers a printed catalogue featuring limited edition and regular products. Arrange the products by the department or place seasonal products at the front of the catalogue to capture holiday shoppers.
2. Fairs and Expos
If you like meeting people and holding demonstrations, fairs and expos are the perfect sales venue for you. You’ll need to plan and pay for your product space. Spend some time making an inviting product display and be available to answer questions. Fairs and shows are often seasonal, so sales in this area may be limited.
3. Store Displays
Small businesses that have store space should use store displays to generate sales. Many manufacturers offer sales kits that feature posters, stands and colourful banners. Arrange attractive shelving at eye level to make put your products in the customer’s line of sight. Keep a well-stocked, tidy store for your customers to shop and buy.
4. Home Parties
Selling via home party is a method many small-business owners use. Business owners book home parties as venues for showing products, giving samples and taking orders. Home parties create networks of customers who buy products in a casual, relaxed atmosphere. Some franchises don’t allow franchisees to sell products in stores or fairs, making this method almost necessary for success.
Annual, quarterly and monthly events will maintain an excitement level at your business that will encourage customers to buy. Build sales activity by holding special events like grand openings, sales events, charity days and holiday shows. In-store fashion shows, focus groups and sample days are also good ways to sell products.
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