Upselling is a good way to sell products to customers who are currently purchasing. With this method, no extra work, like finding a customer or cold calling, is necessary. Customers calling into your ordering department or visiting your store are your targets. For example, a customer wants to purchase XY product for $29. The salesperson informs the customer that the XYZ product for $39 has more features and a longer warranty. Upselling is easy because it combines selling products with good customer service.
2. Direct Sales
Direct-sales marketing can be expensive but effective. Sell your services or products through commercials on the Internet or local television channels. When customers see products they want to purchase, they call the contact number or visit the web store to make their immediate purchase.
Offering clients upgrades is a good way to improve sales and improve customer care. Make a courtesy call to current clients to inform them of upgrades. As a reward for their customer loyalty, offer them a discount for making an immediate purchase.
4. Bundle Selling
Selling one product at a time can make reaching sales goals time-consuming, even impossible. Instead of giving clients one product, bundle products. For example, pitch the entire skin care set rather than just a cleanser or moisturizer. You can always step down the sale if clients don’t want a bundle.
5. Internet Sales
Internet sales through a reliable, secure website provides greater sales. Also, clients like web shopping because it is convenient and they don’t have to battle crowds of people. Create an online catalog of the company’s products with good descriptions, including prices, for each one. Some companies offer a discount for Internet customers; don’t forget to budget for shipping.
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