What is social media marketing?
Social media marketing is the process of building awareness about you, your products or services through the various social media channels.
The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.
1. Decide which social media platform(s) to use
As a beginner to social media, you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.
2. Optimize your social media profiles
Once you decide which social media tools you will use (at least for the beginning), the next step is to optimize your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.
3. Connect your website or blog with your social media pages
After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.
A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.
4. Add social media buttons on your website
Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.
5. Keep a balance between following and followers
Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.
6.Don’t forget to follow back
Most people concentrate on how to get new followers but they forget to follow back those who have already followed them.
Every day you should create the habit of viewing the people who are already following you and decide who to follow back.
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